One platform. No compromises.

One AI-driven platform for CRM, marketing, HR, MRP, financial services, spend management, POS, and professional services.

The Platform

One system. Every function.

We're integrating CRM, accounting, invoicing, payments, financial services, and marketing into a single platform. Not bolted together — built together. One data layer. One source of truth. Every department sees the same numbers, in real time.

The Approach

Intelligence, not integration.

Other platforms connect tools. We embed intelligence into the infrastructure itself. Finance isn't an add-on — it's built in. Automation isn't a feature — it's the foundation. With Done.ai, you don't need to worry about what's running, or how. It just works. Done.

The Companies

Built through acquisition. Unified by design.

Done.ai has acquired specialist companies across accounting, debt collection, digital marketing, HR, cloud infrastructure, and manufacturing systems. Each brings deep domain expertise. Together, they form the building blocks of a single, intelligent platform.

Our Companies

The teams behind Done.ai

Automated payment reminders and collection

PaymentsCollection

Data-driven digital marketing

MarketingGrowth

Digital strategy and scaling solutions

StrategyInnovation

Real-time expense management

ExpensesFinance

Accounting, ERP, and business advisory

AccountingERPAdvisory

AI-powered SEO and content optimization

SEOMarketing

Cloud-based manufacturing and ERP

ManufacturingERP

Scalable cloud infrastructure

CloudInfrastructure

Invoicing, billing, and debt collection

InvoicingCollection

Cloud-based point-of-sale and payments

POSPayments

End-to-end HR automation

HRRecruitment

AI-powered recruitment and applicant tracking

RecruitmentHR Tech
Management Team

Your partners in innovation

Staffan Herbst
Staffan Herbst
CEO

Staffan has experience in leadership roles across technology-driven businesses, particularly in the fintech sector. Previously CFO in PE-backed payments company Payen in London. 15 years solid finance and fintech experience within global organisations such as UBS, Credit Suisse and SPENN.

Philip Gunnarsson
Philip Gunnarsson
CFO

Philip recently served as Investment Director at Athanase Innovation in New York, and before that as Group CFO of DistIT AB, listed on Nasdaq First North Premier. Extensive experience in public equity investments, building on a foundation in M&A and corporate finance from Citigroup.

Lars Rydtzander
Lars Rydtzander
CPO

20 years commercial and service design experience within emerging technologies in a multi-national context. Passion for value-creating product development where the customer is in the center. Lecturer in change management and technology application within business.

Stefan Willebrand
Stefan Willebrand
CIO

An experienced finance and tech entrepreneur with over 27 years of hands-on experience. Stefan has founded, scaled, listed and exited multiple companies based on deep financial domain knowledge and technology. At Done.ai he focuses on internal systems, fintech products, automation and engineering.

The future of business software isn't about more tools — it's about less noise. At Done.ai, we're building intelligence into the system itself, so it works without getting in your way.

— Staffan Herbst, CEO at Done.ai


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